Consumers and EU competition policy

An effective competition policy is vital to the long-term health of the European economy. Competition increases the incentives for firms to reduce costs, cut prices and improve the quality of their products. It encourages the reallocation of capital from less to more productive firms. It benefits businesses which gain from greater competition between suppliers. But above all, competition benefits consumers through lower prices and better products.

Alasdair Murray was deputy director of the CER (2000-2005).